Customer Churn Analysis — How to Measure, Explain and Reduce Churn
The first churn report I ever built was wrong, and nobody noticed for a quarter. The dashboard said 2.8% monthly churn, which…
Aug 19, 202624 min read
The archive
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Field-tested guides on web analytics, technical SEO, content strategy and SaaS growth — newest first.
RFM Analysis — Segmenting Customers by Recency, Frequency, Money
Not all customers are equal, and treating them as if they are is how marketing budgets get wasted. The person who bought…
Jun 4, 20268 min read
Customer Lifetime Value by Segment — Calculate and Optimize
Here is a number that quietly runs most growth decisions: how much a customer is worth over their entire relationship with you.…
May 20, 20268 min read
Micro-Conversions — The Small Wins That Predict Revenue
Most teams track one conversion: the sale, the signup, the demo request. Everything else is invisible. The problem is that the big…
Apr 29, 20268 min read
Cohort Analysis — How to Track User Groups Over Time
Most teams look at one number and call it a trend. Last month you had 1,000 signups; this month you have 1,100.…
Apr 8, 20269 min read
How to Write Product Comparison Posts That Rank and Convert
Someone types “Mailchimp vs ConvertKit” into Google. They’re not browsing. They’re not researching a broad topic. They’re standing at a decision point…
Mar 29, 202611 min read
Landing Page Optimization — 12 Changes That Actually Move Conversion Rates
Most landing pages convert at around 2-3%. The top 10% of pages hit 11% or higher. That gap represents real revenue sitting…
Mar 24, 202612 min read
Server-Side Tracking — Why Client-Side Analytics Miss 15-30% of Visitors
If you’ve ever looked at your analytics and felt like something was off, you’re probably right. Modern browsers, ad blockers, and privacy…
Mar 18, 202611 min read
Technical SEO Audit Checklist — A Hands-On Guide
When was the last time you actually crawled your own site and looked at what Google sees? If you’re like most site…
Mar 13, 202612 min read
How to Set Up GA4 Funnel Explorations — Complete Walkthrough
If you have ever wondered where users drop off before converting, GA4 funnel explorations are the answer. This feature inside Google Analytics…
Mar 8, 202612 min read